When networks present their upcoming slates to advertisers each year, they often feature hot musical acts performing for just a few hundred ad buyers.
Not this year: When Enrique Iglesias headlines Univision Communication’s upfront on Tuesday, May 14, he’ll sing not only to advertisers at the New Amsterdam Theater, but also to Times Square. His performance will be beamed live to a video screen in the heart of the packed midtown destination.
The move is meant to convey that Univision reaches across all platforms, not just TV. It plays off of the upfront theme “One for All.”
Univision is also trying to bring its viewers into the act by running a sweepstakes on its morning program “Despierta America.” Beginning today, the sweepstakes will give four viewers a chance to fly to New York to watch Iglesias.
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Never say never…unless you’re Julio Iglesias. Apparently the legendary Spanish crooner is staying far away from his son Enrique’s recording sessions As he told El Universal, there is zero chance for a musical collaboration between the two.
“Singing with my son is something that would come off as very commercial,” Julio said. I think that he and I will never sing together. If we sing, it will be at a dinner, when he has kids and wants his kids to sing, just like my little ones do. I don’t believe in a public commercial duet between my kids and me.”
Iglesias fans were definitely saddened by the news, but not entirely shocked. In recent months, it seems like a rift has been growing between papa and hijo.
Enrique purposely no-showed at his brother Julio Jr’s wedding. And many tabloids suspected it was because he knew his famous father was going to be there. Perhaps the two are just better off leaving the duets to Tony Bennett.
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April 15, 2013 | Categories: Interviews, Photos | Tags: Enrique, Enrique.Iglesias, Florida, Hispanic, Iglesias, Julio, Julio Iglesias, Latin, latino, love, Madrid, Miami, miguel, music, singing, spain, spanish | Leave a comment
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